ISABEL GIOTTO is a totally made-in-italy brand that combines Art, Design, Fashion and Innovation.
ISABEL GIOTTO is focused on the concept of “wearable art” or “art à porter”, and it concocts visionary surrealistic worlds for new propositions of sense.
Our key-trait is a strong focus on exclusive fine art prints. A voyage in an oneiric and symbolic art world.


Our Collection provides a casual-chic mood with Dresses, Jackets, Pants, Blouses, Kimono/Kaftan, Skirts and T-shirts with our exclusive prints on fine quality fabrics: Cotton, Jersey Viscose, Twill Viscose. Finally the Collection is enriched by a limited edition of accessories: printed 100% Silk Foulards, printed Bags (shopping, clutch and pochette), and some unique pieces of Homeware. A subtly futuristic aesthetic for a woman who is sophisticated, cosmopolitan, empowered and intelligent. She is a daring yet elegant dresser with a busy lifestyle and demands innovative designs of the highest quality. Our distribution is selectively targeted to exclusive boutiques worldwide. The surrealistic prints by the italian artist Smerlot, suggest imaginary worlds inhabited by fantasy character with a complex and fascinating colour palette balance, and also an original use of ornamental textile frames which constantly dialogue with the main print.
ISABEL GIOTTO is pioneering research into graphic art, textile and contemporary cuts, creating luxury clothing and accessories for women, with attention to details. Passion for art and italian sartorial tradition are the key concepts of every collection.
The italian artist Smerlot, the creator of the artworks, interprets an avant-garde style that could be defined as a dreamlike and holistic neo-decorativism, which incorporates some features of art noveaux and surrealism. A decorative fantasy that manages to reconcile with functionality and strong oriental influence. In particular, his is a thorough research on color and its frequencies and musicality. Another keytrait is the research on the relationship between the main subject and the borders/frames, which create a new contemporary aesthetic. The goal of the artistic creations is to enhance a flourishing life, well-being and the joy of living. A new world of beauty in which to live, immersively surrounded by art and chromatic frequencies that inspire joy, musicality and positive emotional frequencies. COLOR AS A THERAPY Studies on color and its properties on the psyche led him to a search for metrics and tonal correlations to create artworks aimed at generating well-being, joie de vivre and conviviality. Echoing his walks as a child in the gardens and atmospheres of Capri and the Amalfi coast, he is inspired by the natural landscapes of the Mediterranean and oriental cultures. His artworks feature sophisticated fusions of original colors to create an original artistic frequency. Smerlot paints driven by the desire to create settings and well-being situations, proposing new worlds of possible aesthetics, in which to immerse oneself and enjoy the unique chromatic frequencies of his surrealistic art-works, for a positive world. “I am tired of the deviations towards the obscene, the violence and the sad absence of soul of some currents of contemporary art. We are at a turning point. I believe that each of us should give his contribution to delineate scenarios and harmonic frequencies of well-being, and I embarked on a counter-current path of art intended as decoration of one’s life setting, through chromatic frequencies in which I want to live and immerse myself, therefore “DECORATE AND FLOURISH YOUR LIFE” is MY MOTTO. The real challenge today is to engage in devising scenarios that give us joy and beauty, with a view to reuniting with nature and human rhythms”.
